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10 ways to use SMS marketing to boost your business

September 16, 20224 min read

“Instead of starting with the channel, start with what it is you want to communicate .” - Jessy Hanley, Intuit


Businesses have been using text messages to promote their products and services for years, and for good reason-SMS marketing can be extremely effective. However, as with any form of marketing, there are a few things you need to keep in mind in order to ensure that your SMS marketing campaigns are successful. In this article, we will discuss 10 of the most important tips for running a successful SMS marketing campaign.

10 ways to use SMS marketing

With that said, here are 10 ways to use SMS marketing and why you should start today! 👊

The Benefits of SMS Marketing

SMS marketing is a great way to reach out to your customers and promote your products or services. It is a very personal form of communication, and it allows you to reach customers on their phones, which is where they are most likely to be paying attention. Additionally, SMS marketing is a very cost-effective way to reach your target audience, and it can be extremely effective in driving traffic to your website or storefront.

Tips for running a successful SMS marketing campaign

1. Make sure that your messages are relevant and timely.

2. Keep your messages short and concise.

3. Make sure that your call to action is clear.

4. Test your messages before sending them out.

5. Personalize your messages whenever possible.

6. Segment your audience carefully.

7. Use images and videos whenever possible.

8. Timing is everything-send your messages at the right time of day.

9. Follow up with your customers after they have received your message.

10. Always measure the results of your campaigns and adjust accordingly

How to create an effective SMS marketing campaign

SMS marketing can be a great way to reach customers and boost your business, but only if it's done correctly. Here are a few tips on how to create an effective SMS marketing campaign:

1. Keep your messages short and concise- nobody wants to read a long, drawn-out message on their phone.

2. Make sure your messages are relevant to your target audience- don't send out random spam texts just because you can.

3. Use clear and simple call-to-action buttons- let people know what you want them to do, and make it easy for them to do it.

4. Test, test, test!- always make sure you test your campaigns before sending them out to ensure that they're working properly.

5. Have a goal in mind for each campaign- whether you're trying to increase brand awareness or drive sales, have a specific goal in mind and measure your results accordingly.

Examples of SMS marketing campaigns

Now that we've gone over the basics of SMS marketing, let's take a look at some examples of successful campaigns:

1. Coca-Cola's "Share a Coke" Campaign

Coca-Cola ran a very successful SMS marketing campaign in 2014 called "Share a Coke." The campaign allowed customers to send a text message to a designated number in order to receive a personalized message from the company. This was a great way to personalize the experience for customers and increase brand awareness.

2. Sephora's Text Message Coupons

Sephora ran a series of text message coupons in 2013 that allowed customers to receive discounts on their favorite products. This was an effective way to drive sales and get customers hooked on using text messages as a means of promotion.

3. Red Cross' Hurricane Sandy Relief Campaign

The Red Cross ran an SMS marketing campaign in 2012 that allowed people affected by Hurricane Sandy to receive updates and relief information straight to their phones. This was an effective way to keep people informed about the relief efforts and encourage donations.

4. Macy's Thanksgiving Day Parade Alerts

Macy's sent out text message alerts before the 2013 Thanksgiving Day parade in order to keep people informed about road closures, changes in the parade route, and other important information. This was a great way to keep people safe and avoid any potential traffic headaches.

The future of SMS marketing

SMS marketing is a fairly new form of marketing, but it's already proven to be extremely effective. Recent studies have shown that SMS marketing is the most effective type of mobile marketing. This is likely due to the fact that text messages are read more than any other type of message, and they're always readily available on people's phones.

As SMS marketing continues to grow in popularity, we can expect to see even more innovative and creative campaigns from businesses of all sizes. Additionally, as more and more people switch to smartphones, SMS marketing will continue to be an important way to reach your target audience.

SMS marketing is a great way to reach customers and boost your business. It's been shown to be the most effective type of mobile marketing, and it's only going to continue to grow in popularity. Here at LeadAI, we offer SMS marketing services that can help you create successful campaigns that reach your target audience. Contact us today to learn more about how we can help you increase sales and drive traffic with SMS marketing!

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